A First Look at Communication Theory
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A First Look at Communication Theory
Communication Theory: Your Search for Understanding
$38.90
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Detailed Overview:
A First Look at Communication Theory is a highly respected and widely adopted textbook that introduces students to the fascinating world of communication theories in a clear, engaging, and easy-to-understand manner. Written by Em Griffin, Andrew Ledbetter, and Glenn Sparks, the book is designed especially for beginners studying communication, media studies, journalism, public relations, and related disciplines. The text presents complex communication theories in a conversational style, helping readers understand abstract concepts through relatable examples and real-life applications. It introduces over 30 influential theories that explain how people communicate, interact, build relationships, and understand media and society.
The book covers foundational and contemporary theories across interpersonal communication, group dynamics, mass communication, rhetoric, and cultural studies. With practical examples, pop-culture references, case studies, and engaging storytelling, readers can easily connect theory with everyday life experiences. The structured chapter format encourages critical thinking and helps students compare different communication perspectives effectively. Ideal for undergraduate coursework and academic learning, A First Look at Communication Theory serves as both an educational guide and a valuable reference for understanding the power and impact of communication in modern society.
Product Details:
Title: A First Look at Communication Theory
Author: Em Griffin, Andrew M. Ledbetter, Glenn G. Sparks
ISBN-13: 9781265209247
ISBN-10: 1265209243
Publisher: McGraw Hill Education
Binding: Paperback
No of Pages: 578
Language: English
Publisher Date: 29 March 2022.
A First Look at Communication Theory provides a beginner-friendly introduction to the study of communication by exploring major theories that explain how humans share ideas, emotions, and information. The book discusses topics such as interpersonal communication, media influence, persuasion, cultural communication, relational dynamics, and social interaction. It simplifies difficult theoretical concepts through real-world examples, helping students understand communication in everyday settings. Its balanced presentation of classic and modern theories encourages analytical thinking and practical understanding, making it an excellent resource for students of communication studies, journalism, media, and public relations.
Em Griffin is a renowned communication scholar and educator known for making communication theory accessible to students through engaging teaching methods and practical explanations. Andrew M. Ledbetter is an academic expert in interpersonal communication and media studies. Together with Glenn G. Sparks, they contributed to making A First Look at Communication Theory one of the most widely used communication textbooks in universities worldwide.
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